30 B2B Video Marketing Statistics for 2026 Trends + Data

Your content must reach and resonate with multiple decision-makers who have different priorities. According to Gartner research reported by Thinkific, the average number of B2B buying stakeholders has grown to more than 11 people, compared to an average of five just a few years ago. Your goals might include generating more qualified leads, shortening the sales cycle, establishing category authority, or retaining existing clients. At The Geisheker Group, we guide clients through a five-stage process for building a B2B content marketing strategy that generates measurable results. Your content strategy is your sales team for most of the buying cycle. First, it must make your company visible and credible during the self-directed research phase.

Until then, it’s yet just another technology that may or may not make you better at what you do.” But in many organizations, content still isn’t treated as a coordinated business function. B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. This includes if the number is currently on any Do Not Call Lists.

To amplify your reach, share your videos across all of your digital touchpoints. While organic growth is valuable, enhancing your strategy with targeted advertising can significantly increase exposure. A well-optimized channel increases discoverability through search engines and encourages deeper engagement from your audience. Optimizing your YouTube channel is crucial in maximizing your content’s impact and reach within the vast landscape of online video.

LinkedIn Lead Generation Benchmarks by Industry

Using influencers to promote content, products and services isn’t restricted to the realm of B2C marketing. Using your social channels strategically can enable you to better support your brand messaging and image, connect with your audience and tell a meaningful story. Encouraging employees and business partners to share can help expand your content’s reach. A bit of market research can go a long way toward informing a social media content strategy.

Account-based marketing and experiences (ABM and ABX): Antidote to organizational weight

Top B2B SaaS companies consistently use this approach to dominate organic search for their category keywords. Modern content marketing is organized around topic clusters, not individual keywords. Meanwhile, you can augment product and service landing pages to rank b2b content marketing strategy high in SERPs for keywords that suggest commercial intent. A keyword such as “best X for retail businesses” or “top Y in Chicago” indicates the searcher is looking for product or service recommendations that will meet their needs.

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Suppose you have a strong social media content strategy with enough flexibility to pivot when market forces shift. 🔥 Manage your social media across multiple teams, brands, and geographies, from 1 unified platform Thanks to the ability to reach global audiences without massive budgets, you get competitive pricing advantages and higher profit margins when you market or sell through social media.

• This refers to a system that assigns values or rankings to prospects based on their likelihood of converting into a customer, or their readiness to make a purchase.
• While it’s important to incorporate hard numbers, high-quality statistics, and original research, it's equally important that your facts and figures resonate with your target audience on a personal level.
• When selecting keywords to optimize for, search intent plays a critical role.
• To maximize the impact of your videos, it’s crucial to use analytics.
• In my experience, these structures aren’t new — but AEO has made me far more deliberate about seeking opportunities to replace paragraphs with structured elements.

A company's content can establish it as a trusted advisor and a go-to resource for valuable information, putting it top-of-mind for businesses seeking expert solutions. This tactic includes creating thoughtful, data-driven content that educates, entertains, or solves problems for decision makers in other businesses. With more than 20 years of experience helping small and mid-size companies build content strategies that generate measurable revenue, Peter provides senior-level marketing expertise without the full-time executive cost. Build a content calendar aligned to your top keyword opportunities and buyer questions. On the buyer side, 61% of B2B buyers now prefer a rep-free buying experience, and they’re increasingly using AI-powered tools to research vendors, define requirements, and form shortlists before contacting sales. If you’re wondering whether your content strategy needs this kind of senior oversight, consider scheduling a free consultation with Peter Geisheker to discuss your specific situation.